Your First Brand Deal

Dec. 25, 2022

As a YouTuber, securing a sponsorship deal can be a valuable way to monetize your content and build your brand. Here are three ways to land your first brand deal:

  1. Build your channel to reach 50,000 subscribers with a strong engagement rate. When you reach this milestone, sponsorship offers will likely come flooding in, and you may need to be selective about which deals you choose to pursue. Remember that anything you say in your videos can impact your brand, so be sure to represent products that you believe in and that your audience trusts.
  2. Proactively reach out to brands that align with your channel's content. Start by making a list of potential brands and finding the right contact person to reach out to. You can try using LinkedIn, a brand's website, email, or phone to get in touch. It's a good idea to send out batches of outreach messages (around 5 per day) over the course of a week to increase your chances of success. When negotiating a deal, aim for a fair and mutually beneficial agreement that can be sustained over the long term.
  3. Use a platform like Traid to find and secure sponsorship opportunities. Traid allows you to define the brands you want to work with and the terms you're willing to accept for a partnership. You can create fixed deals, fixed + success deals (with a fee for every 1000 views), or success deals (to increase conversion rate). You can also add a cap to any deal to reduce risk for the brand. Traid handles all payments, ensuring that you receive your agreed-upon fees on time. Simply set up your deal template on Traid and the platform will reach out to relevant brands on your behalf. If a brand is interested in working with you, Traid will provide you with the details.

If you're just starting out and have fewer than 10,000 subscribers, here is a weekly plan you can follow to increase your chances of securing your first brand deal:

  1. Post consistently. Aim to upload at least one new video per week, and try to stick to a consistent posting schedule. This will help you build an audience and establish yourself as a reliable content creator.
  2. Engage with your audience. Respond to comments and messages, and consider running giveaways or polls to increase interaction. The more engaged your audience is, the more appealing you'll be to potential sponsors.
  3. Promote your channel. Share your videos on social media and other platforms, and consider collaborating with other creators to reach new audiences. You can also try reaching out to influencer marketing agencies to see if they have any opportunities available for small channels.
  4. Follow the steps outlined above for proactively reaching out to brands. Make a list of potential brands, find the right contact person, and send out batches of outreach messages. Consider offering to create a sponsored video or review of the brand's product in exchange for a fee.
  5. Be patient. Landing your first brand deal can take time, and it may require persistence and persistence. Keep building your channel and promoting your content, and eventually, you'll be able to secure the sponsorship opportunities you're looking for.

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